青島市商務(wù)旅游發(fā)展研究.pdf

1、As an important sector of tourism industry, business tourism has being fast increased in china since 1980's. It has become the new trend of tourism industry. Although, under the influence of economic fluctuation in 1990'

2、s, it had being been at much higher development speed within world tourism industry, with much positive contribution to social economic development. So the research of the business tourism has great meaning in economy an

3、d society. The write uses the reference of the academe in the theory investigation, and defines the business tourism as the tour activity which purpose is the work, and business tourism consists of conference, inc

4、entive, exhibition business and gym activities. Then linking to the development trend the writer analyses the class, characteristic and impact of the business tourism brought forward the thought of how to promote the bus

5、iness tourism. Through the analysis of the status in quo of business tourism in Qingdao, the writer point out the advantages and the problems in the business tourism of Qingdao. Finally,based on the principle of the

6、 sustainable development, the writer put forward the countermeasures and measures, establish the industry policies and the planning guide, the strategies of marketing, region cooperation, branding, human resources, etc.