招商銀行網上銀行營銷策略研究

1、畢業(yè)設計（論文）報告畢業(yè)設計（論文）報告招商銀行網上銀行營銷策略的研究招商銀行網上銀行營銷策略的研究系別國際商學院專業(yè)電子商務班級商務1201學生姓名荀磊磊學號100121862指導教師楊從亞2015年4月3MarketingstrategyanalysisofChinamerchantsbankthebankontheAbstract:InrecentyearsInterbankingbusinessboomingalloverthe

2、wld.Intheu.s.Europeancountrieshasbecomethepeopleofthebankonthefinanciallifeoccupiesanimptantpositioninthefmoffinancialplayanirreplaceableroleintraditionalbank.TheemergenceofInterbankinghaschangedinthefinancialknowledgeco

3、nceptoflifegreatlymakeupfthedeficiencyofthetraditionalbankisapowerfulcomplementtotraditionalBanksaswellascommercialBanksinChinahasbroughtnewprofitprofitmodel.Intheenvironmentconditionsofeachbankisdifferentifaccdingtothed

4、evelopmentmodelofthethoustimeswillloseitscompetitiveadvantage.Thispaperdrawsonthebankonthesomenewresearchachievementsofmarketingfallkindsofdevelopmentofonlinebankadoptedtheresearchmethodofcomparisonanalysissummaryonsomeo

5、fthemarketingeconomicstheyhascarriedonthecrelationanalysis.ThenpapertoSTPmarketingtheyastheinstructionlearntsomesuchasinteractivemarketingtherelationshipbetweenlearningthelatestmarketingideaalargenumberofusingthelatestda

6、taofthebankonthethroughtherealsituationofChinamerchantsbanksilverexampleanalysistheindustrialchainofthebankonthemarketingcustomerbehavianalysisputfwardtosolvetheproblemsaboutInterbankinginChinaareontheonehshouldstartfrom

7、thecustomersconvenienceintegratingmarketingchannelsofthebankontheTocustomerdemasthecenterontheotherhthebidirectionalinteractionindepthcommunicationwithcustomerssoastoestablishalearningrelationshipimprovecustomerloyaltyto