北京海底撈21店服務(wù)營(yíng)銷策略分析

1、 畢 業(yè) 論 文北京海底撈 21 店服務(wù)營(yíng)銷策略分析學(xué)生姓名 學(xué)生姓名： 學(xué)號(hào) 學(xué)號(hào)： 系 部： 部： 專 業(yè)： 業(yè)： 指導(dǎo)教師： 指導(dǎo)教師： 二Ｏ一五年六月李婷 112094246經(jīng)濟(jì)與管理系市場(chǎng)營(yíng)銷任繼如

2、(講師)北京海底撈 21 店的服務(wù)營(yíng)銷策略分析摘要： 摘要：近年來，我國(guó)的餐飲業(yè)迅速發(fā)展，我國(guó)正迎來一個(gè)餐飲業(yè)迅速發(fā)展時(shí)期。然而，餐飲的需求又復(fù)雜多變，其消費(fèi)的口味和心理，都有可能隨著社會(huì)環(huán)境的變化而變化。服務(wù)營(yíng)銷在餐飲業(yè)中起到越來越重要的作用，通過收集北京海底撈 21 店的相關(guān)資料，以提出問題、分析問題、解決問題為思路，聯(lián)系企業(yè)現(xiàn)狀，搜索北京海底撈 21 店的服務(wù)營(yíng)銷策略中存在的問題并找到解決的方法，意在為企業(yè)提高市場(chǎng)營(yíng)銷服務(wù)效率，促

3、進(jìn)企業(yè)經(jīng)濟(jì)效益的增長(zhǎng)，提高企業(yè)的整體競(jìng)爭(zhēng)實(shí)力。 關(guān)鍵詞 關(guān)鍵詞：服務(wù)營(yíng)銷，餐飲，海底撈Service Marketing Strategy Analysis of Seabed Fishing 21 Stores in BeijingAbstract：In recent years, the catering services rapid development in China

4、, our country is in now a period of rapid development of catering industry, however, the catering repost is complicate. The consumer tastes and psychology will be charged with the social environment. The service marketin

5、g plays a very important role in the catering industry. The paper focuses on collecting information of Beijing Haidilao 21 stores. raising problems, analyze and solve problems for ideas, According to search the problems

6、existing in the service marketing strategy of Beijing Haidilao 21 store to find the method of solving these problems. It aims at increasing the efficiency of the marketing service. Improving the growth of the economic ef