[雙語翻譯]營(yíng)銷外文翻譯--基于競(jìng)爭(zhēng)優(yōu)勢(shì)的4p營(yíng)銷組合

1、3500 英文單詞， 英文單詞，1.8 萬英文字符，中文 萬英文字符，中文 5300 字文獻(xiàn)出處： 文獻(xiàn)出處：Singh M. Marketing Mix of 4P’S for Competitive Advantage[J]. Gifts hence it is inconceivable to maintain a uniform Customer Life Cycle for every organisation.For an

2、 illustration CANARA BANK has a number of products that it aims at its customers to maintain lifetime relationship with it. An individual can start saving money at young age.12-15 year old are directed with the live cash

3、 Account similarly 16-17 year old aimed with the Right Track Account. When an individual begins to go in college or university then student loans are available and when he begins to work there are many types of current a

4、nd saving account. Apart from it he can also obtain home loan to buy a flat, car loan to buy a car. It would be beneficial to take out a pension plan. As he progresses in his life then his family extends then he ventures

5、 upon number of saving plans and schemes. Ultimately CANARA BANK offers him pension plans due to this kind of strategies an organisation such as CANARA BANK can form and hold customers and then widen additional products

6、and services throughout a customer’s life.Fig. 3 Customer Life Cycle2.2 PricePrice is the amount the consumer must exchange to receive the offering [4]. As the price of a product depends on different elements and hence i

7、t is changes constantly thus the pricing should be dynamic so that it can bear the changes over duration. The important factor in pricing is the deciding the cost of the product, strategy for marketing & its expenses

8、 related to distribution, advertisement expenses or any kind of price variation in the market. Nonetheless if there is change in all the variables then generally the pricing of the product may vary accordingly.2.3 Promot

9、ionPromotion is one of the most powerful elements in the marketing mix [5]. Sales promotion activities are publicity, public relations, exhibition and demonstrations etc. It is marketing manager who decides the level of